Tuesday, September 29, 2009

Target

I wonder what advertisers hope to achieve when they advertise foodstuff? Have you ever noticed that almost all food or drink advertisements involve hyperactive teens or dancing?

So, you're sitting there watching TV and you're drinking the exact same soda they're advertising at that very moment.
On the screen you see the people there going crazy. They're going all "We got soda! Jyeah!" and they're jumping up and down, dancing away and running through town charged with energy and excitement.
And you're sitting on the sofa there thinking "Maybe I'm putting too much ice in mine. I'm not getting THAT effect."

Is that what they hope to get?

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